Privacy Policy

The data behind this site

The export statistics, dashboards, and reports on this site are built from official Stats NZ Overseas Merchandise Trade data. This is public, aggregate trade data and does not identify any individual person. This policy is about the personal information we collect from visitors to the site, not the trade data itself.

Information we collect

Information you give us

• Email address, when you sign up for magic link login to access reports or data downloads.
• Email address and vertical preferences, when you subscribe to our newsletter or digest.
• Name, email address, subject, and message, when you use the contact form.

Information collected automatically

When you visit the site, we automatically collect some information through cookies and similar technologies, including:

• Pages visited, time on site, and general navigation patterns.
• Approximate location (country or region level), device type, and browser type.
• Referring website or search terms that brought you to the site.

We use Google Analytics to understand how visitors use the site, so we can improve it. Google Analytics uses cookies to collect this information. You can find out more about how Google uses this data at Google's Privacy and Terms page.

Advertising

How we use your information

We use the information we collect to:

• Provide magic link login and let you access reports and data downloads.
• Send the newsletter or digest you have subscribed to.
• Respond to enquiries submitted through the contact form.
• Understand how the site is used, so we can improve content and performance.
• Serve advertising, including personalised advertising through Google AdSense.

We do not sell your personal information to third parties.

Sharing your information

We share information with the following third parties, only as needed to run the site:

• Google (Analytics and AdSense), for site analytics and advertising.
• Mighty Mail, our email delivery service, to send login links, newsletters, and digests.

These providers only receive the information they need to perform their function and are not permitted to use it for their own purposes beyond what is described in their own privacy policies.

Cookies

Cookies are small text files stored on your device. We use them to keep you logged in, remember your preferences, run analytics, and (where applicable) serve advertising. You can control or delete cookies through your browser settings. Turning off cookies may affect how parts of the site work, such as staying logged in.

Data storage and security

We take reasonable steps to protect the information we hold from loss, misuse, and unauthorised access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your rights

Under the New Zealand Privacy Act 2020, you have the right to:

• Ask us what personal information we hold about you.
• Ask us to correct any personal information that is wrong.
• Ask us to delete personal information we hold about you, where reasonably practicable.

To make a request, contact us using the details below. We will respond within the timeframes required by the Privacy Act.

International visitors

This site is hosted and operated from New Zealand, but is accessible from other countries. If you are visiting from outside New Zealand, your information may be processed in New Zealand or in other countries where our service providers (such as Google) operate.

Children's privacy

This site is not directed at children, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated "last updated" date.

Contact us

If you have questions about this policy or want to make a request about your personal information, contact us through the contact form.